> 数据图表如何看待3.12025-10-33.1公考：景气度温和上涨，大量中小机构涌现行业竞争格局紧张• 行业景气度温和上行。2025国考招录人数同比+0.4%，报考人数同比+12%，报录比82.03大幅提升19.8。• 2021年后伴随头部公司市占及名师的释放，中小机构快速涌现。除传统的线下区域性品牌，亦多见于抖音、小红书、微信视频号等渠道。• 龙头投诉解决比例呈现改善趋势。图：部分中小机构LOGO示意表：2025国考招录岗位数yoy+0.4%，而报名人数yoy+12%添加标题招录人数2025国考同比39,7210.40%报名人数3,258,27412.0%报录比82.03+19.80注：国考/省考人数统计参考中公华图官网，报名人数预计较实际人数偏低。表：公考龙头天猫投诉数据稳中有降数据来源：各省市自治区官网，中公教育官网，华图教育官网，黑猫投诉，浙商证券研究所。15中公教育粉笔华图教育投诉量 投诉增量 已完成投诉解决比例98.2%98.2%98.2%98.4%98.0%98.0%97.9%98.3%98.5%98.8%98.7%98.5%98.4%98.3%97.7%97.4%98.3%98.5%1,4231,4321,4401,4571,4721,4881,4931,5091,5221,5341,5431,5491,5541,5601,5581,5601,5791,59010 9 8 1521 16 710 9 9 11 8 8 8 7 7 7 7粉笔：投诉增量投诉量 投诉增量 已完成2025/01/022025/01/152025/02/032025/02/192025/03/102025/04/032025/04/162025/05/052025/05/162025/06/032025/06/162025/06/302025/07/152025/08/062025/08/162025/09/022025/09/162025/10/05135,487135,697135,817136,022136,331136,703136,902137,130137,304137,477137,626137,797137,969138,140138,322138,504138,632138,76032521012020530937219922817417414917117117118218212812874,23674,24374,25474,26874,28974,31774,33274,35174,36374,37574,38474,40174,41874,43574,42974,43574,48274,508投诉解决比例54.8%54.7%54.7%54.6%54.5%54.4%54.3%54.2%54.2%54.1%54.0%54.0%53.9%53.9%53.8%53.7%53.7%53.7%中公：投诉增量4003503002502001501005001,4491,4581,4661,4811,5021,5181,5251,5351,5441,5531,5641,5721,5791,5871,5941,6011,6081,6141009080706050403020100投诉量 投诉增量 已完成2,5382,5482,5662,5902,6172,6572,6652,6792,6942,7082,7212,7332,7442,7562,7622,7682,7752,78217 10 18 24 27 40 8 14 15 1513 12 12 12 6 67 71,7981,8131,8291,8411,8601,8801,8941,9131,9251,9361,9481,9531,9581,9631,9611,9631,9681,971投诉解决比例70.8%71.2%71.3%71.1%71.1%70.8%71.1%71.4%71.4%71.5%71.6%71.5%71.3%71.2%71.0%70.9%70.9%70.8%华图：投诉增量454035302520151050数据来源：黑猫投诉，浙商证券研究所投诉增量投诉增量投诉增量浙商证券公共服务
