> 数据图表怎样理解3.1.3 宠物食品：格局优化还是竞争加剧？2025-11-13.1.3 宠物食品：格局优化还是竞争加剧？◼ 头部集中化趋势明显，行业集中度加速提升：25年1-10月中国宠物食品线上CR5、CR10、CR20分别为28.1%、38.0%、51.5%，同比+3.6pct、+4.7pct、+3.2pct。◼23-25年线上Top10品牌GMV增速逐年加快，大幅高于行业平均：25年1-10月Top10品牌合计线上GMV增速为30%，11-20名为11%，21-50名为1%（其中有16个品牌负增长），行业平均为12%。表：宠物食品品牌线上市占率蓝氏鲜朗品牌皇家1麦富迪23 弗列加特456 网易严选7 诚实一口渴望89爱肯拿10 伯纳天纯11 天然百利 卫仕1213冠能14 凯锐思15 疯狂小狗领先1617金故 18 喵梵思顽皮 醇粹2020215.2%4.9%0.0%0.4%0.2%1.7%0.6%3.6%3.6%2.6%1.2%1.8%1.8%2.9%2.1%0.3%0.0%0.1%.%0.4%20225.9%6.0%0.4%1.3%0.9%3.3%1.1%3.7%2.6%2.8%1.8%2.4%1.5%2.3%1.5%0.3%0.0%1.1%.%1.0%20235.7%6.3%1.0%2.1%1.4%3.9%1.7%2.8%2.2%2.5%1.9%1.8%1.7%1.8%1.4%0.5%0.2%1.4%.%1.6%20246.2%6.4%2.0%2.9%2.7%3.7%2.6%2.4%2.1%2.3%2.0%1.8%1.8%1.7%1.4%0.8%0.7%1.2%.%1.5%25.1-107.5%6.9%3.6%3.5%3.5%3.0%3.0%2.6%2.3%2.0%2.0%1.8%1.6%1.4%1.3%1.1%1.1%1.1%.%1.0%1234567891011121314151617181920表：宠物食品品牌线上GMV同比增速品牌皇家麦富迪弗列加特蓝氏鲜朗网易严选诚实一口渴望爱肯拿伯纳天纯202220232024 25.1-1049%63%14%22%22%15%38%21%1162% 182% 130% 110%385%430%153%151%37%-5%44%80%88%38%92%-13%1%6%60%119%9%74%-1%6%2%33%61%-11%40%22%26%-3%前10名合计GMV增速62% 24% 28% 30%天然百利卫仕冠能凯锐思疯狂小狗领先金故喵梵思顽皮醇粹93%73%14%5%-5%46%21%-9%28%-9%8%118%20%11%20%7%14%72%9%10%4%-9%2%87%581% 375% 104%1146% 45%51%238%-15%92%3%-1%4%-4%30%-18%11-20名合计GMV增速 49% 16% 18% 11%-名合计GMV增速%%%%行业33% 17% 13% 12%www.swsresearch.com 证券研究报告注：标红为25年市占率提升的品牌资料来源：久谦咨询，申万宏源研究28申万宏源能源矿产
