> 数据图表我想了解一下3.3 3月空调零售格力+晶弘线上份额同比提升2026-5-53.3 3月空调零售格力+晶弘线上份额同比提升图表：空调分品牌线上/线下零售均价及份额同比变动渠道线上品牌格力晶弘美的华凌海尔海信小米奥克斯格力晶弘美的COLMO线下海尔卡萨帝海信奥克斯指标量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比20191.3 -13%--8.5 -12%-0.1-0.3 -7%-1.3 -1%2.6 4%-4.5 -4%-1.7 -5%--4.8 -10%20206.4 -10%--4.2 -8%1.1 -12%4.3 -15%0.6 -9%-1.4 14%-13.4 -5%-0.2 -8%--6.3 -6%20211.6 17%---4.9 16%3.9 18%-0.4 21%0.0 13%2.3 5%-2.9 5%-1.2 6%--2.0 5%0.3 -7%2.8 -10%0.5 15%0.0 -3%-0.7 -7%-0.5 -5%-1.9 -5%1.1 7%-1.2 1%2022-2.5 5%---3.5 10%1.0 6%1.6 1%0.3 2%2.1 -7%-0.9 1%-0.3 8%---4.3 14%3.3 0%2.0 6%0.5 6%2023-0.6 1%---1.9 9%0.9 5%-0.7 2%0.6 1%1.3 -4%1.2 -1%-0.1 3%---0.2 9%-2.2 6%1.2 3%0.7 -2%2024-2.0 -2%--1.9 -3%-0.5 -9%0.3 -6%0.2 -5%4.3 5%0.4 -11%-1.5 4%---0.2 2%0.6 -12%-0.6 -2%0.2 -5%0.3 4%0.3 -1%2025-0.2 0%0.5 -1.4 -5%-0.5 -6%2.1 -6%-0.7 -4%2.9 3%-1.8 -1%-4.8 1%0.3 -1.1 -7%-0.3 -8%2.6 -7%0.2 -1%0.4 -2%0.2 -6%26YTD 25M021.5 4%5.4--4.6 12%1.1 -2%-2.8 20%-1.3 14%-3.4 -14%-0.8 12%0.2 -2%1.3-0.8 -11%0.7 -6%-0.4 -3%-0.1 -7%-2.8 2%0.4 3%6.0 -7%---5.4 -15%0.7 -8%-2.8 -4%-1.2 -16%4.020%-0.3 -2%0.2 4%--5.3 -6%0.3 -16%-6.4 15%0.6 -1%2.4 -6%-0.4 1%25M03-1.6 -4%--3.8 -9%-0.1 -16%4.1 -7%-0.3 -3%4.026%-1.7 1%0.9 7%---3.5 3%0.0 -9%1.0 5%0.5 6%-0.7 14%0.5 1%25M041.3 -7%--5.1 -12%1.4 -19%0.6 -9%-1.2 -9%0.522%-1.7 -2%-8.6 5%0.0 -4.7 4%0.4 -13%3.1 -7%0.8 1%0.2 7%0.1 6%25M05-2.2 4%--4.3 -6%-1.6 -3%1.5 -9%-0.4 -6%-0.58%0.5 -7%0.7 4%0.1 -0.0 -3%0.4 -15%-0.5 -5%0.3 5%0.1 4%0.0 1%25M06-2.7 -1%25M07-0.6 10%--3.2 -7%0.4 -10%3.1 -13%0.3 -4%-2.40%-0.9 -6%-4.5 7%0.2 -2.2 -6%0.2 -12%2.0 -7%0.5 0%0.4 2%0.1 -3%---2.4 12%1.0 8%3.0 5%-0.3 -1%-3.411%0.7 3%-3.4 6%0.2 --2.5 0%-0.2 -11%4.3 -5%0.1 0%2.3 0%0.2 -8%25M0825M0925M1025M1125M1226M012.8 6%---2.8 4%-0.6 13%1.3 1%-0.8 3%3.16%-0.6 0%-1.0 4%0.1 --1.8 1%-0.3 -5%2.9 -5%1.0 -2%0.6 2%0.3 -10%1.1 4%---2.3 -2%-0.1 -1%1.6 5%-1.5 4%3.8-7%0.8 -4%-1.6 -5%0.2 --7.9 -3%-1.2 -2%5.2 -12%0.3 -4%1.7 -7%0.2 -5%1.0 -6%3.0 --3.4 8%0.4 -2%2.1 4%-2.1 9%4.7-16%-1.6 -2%-7.6 -6%1.1 -1.7 -12%-1.1 -6%3.9 -12%-0.4 -10%-0.8 -9%0.2 -16%5.7 -5%4.1 -0.2 4%-3.1 1%0.4 1%-2.6 17%6.0-18%-3.2 3%-8.1 -4%1.4 -3.7 -15%-1.1 1%2.9 -12%0.0 -6%-1.2 -11%0.7 -18%5.7 -8%7.0 --1.0 -4%1.9 -7%-1.1 0%-1.9 14%-3.6-10%-3.6 6%-12.4 -6%1.1 -14.9 -28%-0.6 -1%1.0 -19%-0.3 -9%-2.4 -14%0.5 -14%2.3 0%7.5 --1.5 6%1.5 -9%-1.9 10%-1.7 5%-4.9-15%-1.8 7%0.2 -4%0.9 --5.6 -8%0.2 -8%3.8 -13%0.5 -6%-1.3 -10%1.4 -22%26M02-1.3 9%6.0 --3.5 15%-3.2 -3%-2.9 18%-2.1 13%-1.7-2%-0.3 17%2.7 0%1.2 --3.2 0%0.3 0%0.7 0%0.4 -7%-4.3 15%0.8 10%26M032.3 5%4.0--6.2 12%2.5 0%-3.1 25%-0.7 20%-4.0-18%-0.7 13%-0.2 -2%1.6-3.3 -14%1.0 -7%-2.7 4%-0.5 -7%-1.9 -2%-0.3 17%资料来源：奥维云网，国联民生证券研究所（2024年4月起线上监测口径调整，此后不含非零售/To B销售）证券研究报告14* 请务必阅读最后一页免责声明国联民生证券大消费
