> 数据图表想问下各位网友3.4 3月冰箱内/外销量分别同比-5%/-3%，美的/海尔内销份额提升2026-5-53.4 3月冰箱内/外销量分别同比-5%/-3%，美的/海尔内销份额提升图表：冰箱内外销出货规模及增速600内销量（万台）内销量YOY（右）5004003002001000外销量（万台）外销量YOY（右）图表：主要冰箱公司出货量增速及内外销份额同比变动202020212022202320242025 26YTD 25M03 25M04 25M05 25M06 25M07 25M08 25M09 25M10 25M11 25M12 26M01 26M02 26M03> 总销量增速海尔 2%3%-1%8%5%2%-3%-7%3%14% 18%8%6%0%-3% -10% -7% 11% -34% 8%美的 21%2% -16% 19% 11%3%2%-2%-5%-2%6%5%5%-3%-3%3%7%-5%2%10%海信 27%8% -13% 23% 13%2%-2%-3% -12% -5%6%6%1%6%5%-7%-7% -11% 6%2%美菱 11% -18% -7% 23% 10%2%-1%-5%2%-7%-2%-5%0%0%-7%-3%4%15%1%-1%80%60%40%20%0%-20%-40%40M3260M3280M3201M3221M3220M4240M4260M4280M4201M4221M4220M5240M5260M5280M5201M5221M5220M62> 内销份额同比(pct)图表：冰箱内销出货量份额走势45%海尔美的海信美菱35%25%15%5%-5%40M3260M3280M3201M3221M3220M4240M4260M4280M4201M4221M4220M5240M5260M5280M5201M5221M5220M62资料来源：产业在线，国联民生证券研究所海尔1.11.31.20.20.20.21.6-0.20.6-0.31.4-1.9-1.31.71.40.60.64.0-7.24.8美的2.20.2-0.6-0.10.60.63.60.30.5-0.4-0.60.21.20.61.23.02.92.36.13.5海信 -0.30.60.41.3-0.10.4-0.4-0.4-1.2-0.71.34.01.00.80.6-0.6-0.6-2.42.3-0.5美菱 -0.4-0.6-0.1-0.30.0-0.7-0.8-0.40.0-0.4-1.0-0.5-1.4-0.8-0.6-0.9-1.80.0-0.8-1.3> 外销份额同比(pct)海尔 -0.5-0.40.00.40.11.0-0.20.90.20.80.81.51.10.71.21.01.0-0.3-0.30.3美的1.0-0.4-0.51.2-0.5-0.2-2.8-2.2-1.9-0.71.50.00.0-1.70.1-0.20.5-4.3-3.61.5海信4.10.80.00.10.4-0.4-1.2-1.8-2.3-0.80.4-2.2-1.00.82.6-1.3-1.4-2.3-1.31.9美菱0.8-2.10.81.0-0.20.60.1-0.70.3-0.40.5-0.60.90.60.30.52.21.20.11.3证券研究报告19* 请务必阅读最后一页免责声明国联民生证券大消费
