> 数据图表各位网友请教一下3.5 3月洗衣机零售美的系双线份额升势延续2026-5-53.5 3月洗衣机零售美的系双线份额升势延续图表：洗衣机分品牌线上/线下零售均价及份额同比变动2024202526YTD25M0325M0425M0525M0625M0725M0825M0925M1025M1125M1226M0126M0226M03渠道品牌指标海尔统帅美的线上小天鹅松下小米海信海尔卡萨帝美的线下小天鹅COLMO松下海信量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比20202.04%-1.03%1.81%0.41%-0.20.012%3.04%-0.64%-0.8-2%-0.214%0.211%20211.713%-2.56%-0.213%0.28%0.7-13%0.09%-0.817%-1.00%0.74%1.11%1.114%20223.00%-1.0-9%3.00%0.0-4%0.4-3%-1.1-9%3.24%-4.917%1.712%1.23%0.89%2023-1.2-3%0.3-2%3.31%0.26%0.7-4%0.1-12%-2.85%-2.3-2%4.7-8%0.33%0.43%1.3-9%1.3-9%0.1-16%2.3-3%-1.1-4%1.64%-0.36%1.45%0.4-4%-1.4-2%0.67%0.43%0.68%-0.219%0.6-3%1.256%2.4-3%0.3-1%-1.017%-1.915%-0.618%1.7-8%0.6-1%0.12.416%0.32%0.717%-1.9-11%-1.085%0.3-7%-1.10%3.0-20%-23%0.7-3%-0.33%-1.23%0.37%3.9-5%-1.0-3%-1.3-5%-0.2-2%0.67%1.21.1-3%0.3116%-14%-0.6-7%6.062%1.8-6%0.27%-0.317%3.316%0.54%2.80%1.5-2%-1.3-4%-1.52%0.71%-0.210%-0.218%-0.7-4%-0.265%3.2-4%1.15%-1.222%1.827%-0.18%-1.9-5%2.30%-0.4-16%-0.8-1%1.17%-0.811%0.415%1.8-8%0.669%3.5-9%0.21%-0.9-3%-0.533%0.613%-2.8-6%2.2-1%0.4-23%0.11%0.99%-1.08%0.820%0.7-5%2.547%3.8-2%0.8-3%-1.120%-0.621%0.314%2.3-1%1.72%-1.2-19%0.16%-0.37%-0.913%0.615%1.0-3%-1.666%4.61%-0.1-1%-0.741%-2.046%1.29%0.1-5%2.0-1%-0.1-20%1.37%-0.48%-0.89%0.614%-3.55%-4.1-3.41%-1.7-5.010%0.2-1.88%-0.22.116%-3.0130%139%118%101%139%6.50%-0.3-11%-0.446%0.227%0.912%2.1-17%-0.3-1%1.0-30%1.9-10%-1.20%-1.3-3%0.52%5.98%-1.0-10%-0.118%-0.88%-0.396%1.0-11%-0.4-1%1.26.18%-0.26%0.227%-2.0-7%-0.196%2.3-14%-1.9-2%1.4-28%-31%2.3-3%-1.70%-1.0-2%0.8-6%4.8-9%-2.70%-2.2-7%0.4-9%6.36%-2.116%0.121%-4.16%0.345%3.6-15%-2.0-2%1.8-30%5.6-15%-1.75%-3.7-10%-0.3-8%1.215%1.89%0.818%-5.0-11%-0.199%0.4-6%-0.3-3%4.8-42%2.8-2%-1.03%-1.42%-0.3-2%7.75%-1.790%-1.222%1.92%0.119%-5.2-3%-0.979%3.1-12%-1.2-1%1.23%1.2-7%-1.2-1%-1.1-10%0.0-6%1.30%-1.7119%0.410%1.5-6%-0.115%-5.3-18%-0.270%-1.4-4%-1.72%2.5-12%6.4-6%-0.9-5%-1.4-8%-0.1-1%1.5-9%0.57%-0.15%4.826%0.7-1%3.4-3%2.2-4%-1.0-11%-3.9-3%1.60%-0.314%-0.126%资料来源：奥维云网，国联民生证券研究所（2024年4月起线上监测口径调整，此后不含非零售/To B销售）；美的系为美的+小天鹅+COLMO，海尔系为海尔+统帅+卡萨帝。证券研究报告21* 请务必阅读最后一页免责声明国联民生证券大消费
