> 数据图表一起讨论下3.7 3月彩电零售海信系线上份额同比提升2026-5-53.7 3月彩电零售海信系线上份额同比提升图表：彩电分品牌线上/线下零售均价及份额同比变动渠道线上线下品牌海信Vidda小米红米创维TCL雷鸟长虹海信Vidda创维TCL雷鸟长虹指标20202021202220232024202526YTD25M0325M0425M0525M0625M0725M0825M0925M1025M1125M1226M0126M0226M03量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)均价同比量份额同比(pct)0.52%1.4-10%-6.63%1.9-33%-0.2-3%1.38%0.330%1.2-5%1.46%0.68%7.2均价同比-11%0.932%1.719%-1.625%4.43%-0.533%0.023%0.225%-0.423%3.625%-0.129%-0.528%1.8-9%3.9-12%-1.7-23%-0.8-10%0.3-14%0.811%2.1-44%-0.3-17%1.114%2.6-2%-1.319%1.418%1.422%0.39%0.1-5%0.417%0.229%1.60%-1.121%2.15%0.252%1.62%-0.514%0.3-2.121%-0.923%-7.957%5.88%0.324%0.04%4.011%0.016%1.618%0.23%-1.123%2.819%0.1量份额同比(pct)均价同比量份额同比(pct)均价同比-3.7-12%-0.324%0.65%-23%-16%1.03%-0.421%-1.223%-0.12%-5.847%4.85%0.612%0.612%0.01%-0.66%1.10%0.025%0.50%0.70%0.016%0.4-6%1.023%-1.96%-3.024%0.610%-0.225%2.812%-0.822%1.010%-0.83%-0.144%2.6-7%0.40%0.059%2.4-3%-2.542%0.710%-9.297%11.92%-0.239%2.612%3.78%-1.56%1.76%0.07%0.813%4.41%-0.230%-0.2-1%0.517%-0.714%-7.960%7.711%-0.232%3.14%0.8-3%0.04%2.83%-0.41%-0.46%2.04%0.12%0.13%-1.022%-2.123%-4.633%6.95%0.020%1.62%-2.6-5%0.012%3.44%-0.133%0.113%2.76%-0.12%0.35%-0.723%-1.6-3%-5.426%6.2-2%0.317%1.113%-0.5-7%-0.214%2.86%-0.337%-1.019%3.0-1%-0.1-3%-0.17%0.626%0.6-2%-7.257%6.3-5%0.312%0.628%-0.512%-1.520%1.97%0.03%0.113%1.34%0.05%-0.78%0.421%-0.311%-6.254%4.26%2.311%1.415%-2.07%-0.231%3.2-1%-0.119%-0.613%-0.19%-0.227%1.0-4%-1.216%1.0-3%-6.238%3.510%1.65%-0.814%-3.1-14%-0.320%-0.2-8%0.117%2.0-9%-2.3-11%0.1-18%1.5-8%-2.526%0.30%-2.318%0.811%0.68%-0.719%-2.012%-0.113%-1.7-3%0.23%1.60.918%-1.14%-2.930%-3.014%0.412%-0.123%-1.629%-0.510%-1.1-3%0.227%1.6-0.836%-2.16%-2.423%-2.313%0.823%0.624%-1.025%1.010%0.0-3%0.053%1.5-12%-15%-14%-1.43%0.215%1.1-2.02%0.169%1.7-1.0-3%0.145%1.6-15%-17%-19%1.333%-2.47%-1.827%-0.913%-0.338%4.317%-2.431%1.319%1.110%-0.248%1.72%-0.112%0.055%1.67%0.816%-2.911%-3.622%1.316%-1.111%2.96%0.915%1.7-3%-3.92%-0.399%3.11.217%0.01%-4.224%2.32%1.216%0.213%-0.319%0.18%-0.3-2%0.122%3.2-10%-13%2.1-2%-0.249%2.8-6%-0.4-3%0.075%2.9-10%资料来源：奥维云网，国联民生证券研究所（2024年4月起线上监测口径调整，此后不含非零售/To B销售）。证券研究报告25* 请务必阅读最后一页免责声明国联民生证券大消费
